Privacy & Cookie Policy

Last updated: May 2026

1. Introduction

This Privacy & Cookie Policy explains how Signal Advisory collects, uses and protects personal data when you visit the website, contact Signal Advisory, request information, book a call, request a Signal Scan, subscribe to updates, or use our services.

Signal Advisory respects your privacy and processes personal data carefully and transparently. Under the GDPR/AVG, organisations must be clear about what personal data they process, why they process it, and how individuals can exercise their rights.

2. Who is responsible for your data?

Signal Advisory is responsible for the processing of personal data described in this policy.

Signal Advisory
Legal entity name: Signal Advisory
Location: Arnhem, The Netherlands
Dutch Chamber of Commerce Registration: 92790917
Email: info@signaladvisory.net

For privacy-related questions, you can contact:
info@signaladvisory.net

3. What personal data we collect

Signal Advisory may process the following categories of personal data:

  • Name

  • Email address

  • Phone number

  • Company name

  • Job title or role

  • Information you provide through contact forms, emails, calls or meeting bookings

  • Information related to proposals, projects, invoices and agreements

  • Meeting notes or business context shared during an engagement

  • Website usage data, such as pages visited, browser type, device type and approximate location, depending on the tools and cookies used

  • Communication preferences, such as newsletter or update preferences

Most personal data processed by Signal Advisory relates to business contact information and professional communication.

Signal Advisory does not intentionally collect special categories of personal data unless this is necessary for a specific engagement and appropriate safeguards have been agreed.

4. Why we process personal data

Signal Advisory processes personal data for the following purposes:

  • To respond to enquiries and contact requests

  • To schedule calls, meetings and workshops

  • To prepare proposals, quotations and agreements

  • To deliver consultancy, diagnostic, advisory, GTM, market-entry, commercial strategy, workshop or implementation support services

  • To manage client relationships

  • To send relevant updates, insights or newsletters where permitted

  • To administer invoices, payments and accounting

  • To improve the website and user experience

  • To comply with legal, tax and administrative obligations

  • To protect legitimate business interests, such as record keeping, dispute handling and service improvement

5. Legal bases for processing

Depending on the situation, Signal Advisory processes personal data based on one or more of the following legal bases under the GDPR:

Performance of a contract
When processing is necessary to provide services or take steps before entering into an agreement.

Legal obligation
When processing is required for tax, accounting or legal compliance.

Legitimate interest
When processing is necessary for normal business operations, relationship management, service improvement, security or communication, provided your rights do not override those interests.

Consent
When you give permission, for example for certain marketing communications or non-essential cookies.

The GDPR is the EU’s main data protection regulation and applies across EU member states.

6. Website forms and contact

When you contact Signal Advisory through the website, email, LinkedIn or another channel, the information you provide is used to respond to your request and, where relevant, to follow up on possible services.

If you book a call, request a Signal Scan or discuss a potential engagement, your information may be used to prepare for the conversation, assess fit and provide relevant information.

7. Newsletter and marketing communications

If you subscribe to a newsletter or request updates, Signal Advisory may use your email address to send relevant insights, updates or commercial information.

You can unsubscribe at any time using the unsubscribe link in the email or by contacting Signal Advisory directly.

8. Cookies and analytics

The Signal Advisory website may use cookies or similar technologies.

Cookies are small files placed on your device when you visit a website. Some cookies are necessary for the website to function. Others may help analyse website usage, improve performance, remember preferences or support marketing.

Signal Advisory may use:

Necessary cookies
Required for website functionality and security.

Analytics cookies
Used to understand how visitors use the website and improve the website experience.

Preference cookies
Used to remember settings or choices.

Marketing cookies
Used only if applicable and with appropriate consent where required.

Cookies that can identify users may qualify as personal data under the GDPR.

You can change or withdraw cookie preferences through the cookie banner or your browser settings, where available.

9. Third-party tools

Signal Advisory may use third-party tools to operate the website and business. These may include tools for:

  • Website hosting

  • Website analytics

  • Contact forms

  • Calendar booking

  • Email communication

  • CRM or client management

  • Invoicing and accounting

  • Cloud storage and document collaboration

  • Video calls

  • Newsletter distribution

These providers may process personal data on behalf of Signal Advisory. Where required, Signal Advisory will use appropriate data processing agreements and safeguards.

The specific providers used may change over time, but personal data is shared only where necessary for the purposes described in this policy.

10. AI-supported tools

Signal Advisory may use AI-supported tools to assist with drafting, structuring, analysis, summarisation, research, productivity and internal workflow support.

Signal Advisory will take reasonable steps not to enter confidential client information or personal data into public AI tools where this would breach confidentiality, data protection obligations or client instructions.

If a client engagement requires specific AI, security or data-processing restrictions, these should be agreed before the engagement starts.

11. Sharing personal data

Signal Advisory does not sell personal data.

Personal data may be shared with:

  • Service providers that support business operations

  • Professional advisers, such as accountants, legal advisers or tax advisers

  • Public authorities, where legally required

  • Subcontractors or project partners, where needed for service delivery and subject to appropriate confidentiality arrangements

  • Technology providers used for website, communication, storage, analytics, invoicing or administration

Personal data is shared only where necessary and appropriate.

12. International transfers

Some service providers may process personal data outside the European Economic Area.

Where personal data is transferred internationally, Signal Advisory will take appropriate steps to protect the data, such as using providers with adequate safeguards, standard contractual clauses or other lawful transfer mechanisms where required.

13. How long we keep personal data

Signal Advisory keeps personal data only as long as necessary for the purposes for which it was collected, unless a longer retention period is required by law.

Typical retention periods:

  • Contact requests: up to 24 months after the last interaction

  • Client and project records: up to 7 years where required for tax or accounting purposes

  • Proposals and commercial communication: up to 3 years after the last meaningful contact

  • Newsletter data: until you unsubscribe or the mailing list is discontinued

  • Website analytics data: according to the settings of the analytics provider

  • Legal or dispute-related information: as long as needed to handle the matter

14. Security

Signal Advisory takes reasonable technical and organisational measures to protect personal data against loss, misuse, unauthorised access, disclosure or alteration.

These measures may include access controls, secure storage, password protection, two-factor authentication, confidentiality arrangements and careful selection of service providers.

15. Your rights

Under the GDPR, you may have the right to:

  • Access your personal data

  • Correct inaccurate personal data

  • Request deletion of personal data

  • Restrict processing

  • Object to processing

  • Withdraw consent

  • Request data portability

  • Not be subject to certain decisions based solely on automated processing

  • Lodge a complaint with a supervisory authority

Not every right applies in every situation, but Signal Advisory will review each request in line with applicable data protection law.

To exercise your rights, contact Signal Advisory at:
info@signaladvisory.net

Signal Advisory may ask you to verify your identity before responding.

16. Complaints

If you have a privacy concern, please contact Signal Advisory first so the issue can be reviewed.

You also have the right to lodge a complaint with the relevant data protection authority. In the Netherlands, this is the Autoriteit Persoonsgegevens.

17. Changes to this policy

Signal Advisory may update this Privacy & Cookie Policy from time to time.

The latest version will be published on the website with the date of last update.