Terms & Conditions
Last updated: May 2026
1. Definitions
Signal Advisory refers to the consultancy business operating under the name Signal Advisory.
Client refers to the person, company or organisation that requests, purchases or receives services from Signal Advisory.
Services refers to advisory, diagnostic, GTM, market-entry, commercial strategy, workshop, facilitation, implementation support, analysis, documentation or related consultancy services provided by Signal Advisory.
Agreement refers to any written, digital or confirmed arrangement between Signal Advisory and the Client, including proposals, statements of work, quotations, email confirmations or signed agreements.
Deliverables refers to reports, presentations, analysis, frameworks, workshop materials, roadmaps, recommendations, GTM plans, market-entry plans, commercial models, process designs or other outputs created as part of the Services.
2. Applicability
These Terms & Conditions apply to all proposals, offers, agreements and services provided by Signal Advisory, unless agreed otherwise in writing.
Any terms or conditions used by the Client are excluded, unless Signal Advisory has accepted them explicitly in writing.
If any part of these Terms & Conditions is found to be invalid or unenforceable, the remaining provisions remain valid. The parties will replace the invalid provision with a valid provision that reflects the original intention as closely as possible.
3. Proposals and offers
Proposals and offers from Signal Advisory are valid for 30 days, unless stated otherwise.
Prices are exclusive of VAT and other applicable taxes unless explicitly stated otherwise.
A proposal is based on the information available at the time it is prepared. If the scope, assumptions, objectives or circumstances change, Signal Advisory may adjust the proposal, timeline or fees.
Estimates, timelines and budgets are indicative unless explicitly agreed as fixed.
4. Formation of the agreement
An agreement is formed when the Client accepts a proposal, statement of work or quotation in writing, digitally, by email, or by another form of clear confirmation.
The agreed scope, timeline, fees and deliverables are recorded in the relevant proposal, statement of work, email confirmation or agreement.
Additional work outside the agreed scope will only be performed after written or digital confirmation, unless urgency or practical circumstances require otherwise and the Client has reasonably approved the additional work.
5. Execution of services
Signal Advisory will perform the Services with reasonable care, professional skill and practical judgement.
Signal Advisory may determine how the Services are performed, unless specific working methods have been agreed in writing.
Signal Advisory may engage third parties or subcontractors where appropriate, while remaining responsible for the agreed Services.
The Client understands that consultancy outcomes depend partly on the Client’s decisions, implementation, internal cooperation, data quality, market conditions, regulatory context, commercial execution and organisational readiness. Signal Advisory cannot guarantee specific commercial, financial, operational, regulatory or technical results.
6. Nature of advice
Signal Advisory provides strategic, commercial, operational and advisory support.
Unless explicitly agreed otherwise in writing, Signal Advisory does not provide legal, tax, accounting, investment, trading, financial, regulatory compliance, actuarial, engineering or technical certification advice.
Where specialist input is required, such as legal review, pricing review, trading or hedging expertise, tax advice, compliance approval, technical certification, engineering validation or regulatory interpretation, the Client remains responsible for obtaining appropriate specialist advice.
Signal Advisory may help identify where specialist input is needed, but does not replace qualified specialists or internal decision owners.
7. Client responsibilities
The Client will provide timely access to relevant information, stakeholders, systems, documents and context needed to perform the Services.
The Client is responsible for the accuracy, completeness and legality of information provided to Signal Advisory.
Delays caused by missing, incomplete or inaccurate information may affect timelines, deliverables and fees.
The Client remains responsible for business decisions, implementation choices, commercial decisions, pricing decisions, market-entry decisions, compliance decisions, technology investments and use of recommendations.
The Client will ensure that internal participants, stakeholders and third parties involved in the engagement cooperate in a reasonable and professional manner.
8. Fees, invoicing and payment
Fees are agreed in the proposal, statement of work, quotation or agreement.
Signal Advisory may invoice in advance, monthly, per project phase, per sprint, or upon completion, depending on the agreed commercial arrangement.
Payment is due within 14 days of the invoice date, unless agreed otherwise in writing.
If payment is late, Signal Advisory may suspend work until payment is received.
If payment remains overdue after written notice, statutory commercial interest and reasonable collection costs may be charged.
The Client may not suspend payment because of a complaint or dispute, unless required by applicable law.
9. Changes to scope
If the agreed scope needs to be changed, the parties will discuss the change and agree the impact on fees, timeline and deliverables.
Additional work may be charged separately.
Signal Advisory is not required to perform work outside the agreed scope unless a scope change is confirmed.
10. Workshops, sessions and meetings
Workshops, scans, sprints, advisory sessions and meetings are scheduled in consultation with the Client.
If the Client cancels or reschedules a session with less than 5 working days’ notice, Signal Advisory may charge reasonable preparation costs or the agreed session fee.
If Signal Advisory needs to cancel or reschedule a session, it will do so as early as reasonably possible and propose a new date.
For on-site sessions, the Client is responsible for providing suitable facilities, access, safety instructions and required equipment unless agreed otherwise.
11. Travel and expenses
Travel, accommodation and other expenses are not included unless explicitly stated in the proposal.
Reasonable travel and project-related expenses may be charged to the Client if agreed in advance.
Online delivery is the default unless on-site work is agreed.
12. Confidentiality
Both parties will keep confidential information received from the other party strictly confidential.
Confidential information includes business information, operational data, financial data, strategy, systems information, client information, internal documents, commercial information, market-entry information, pricing information, product information, risk information and any information that should reasonably be understood as confidential.
Confidential information may only be used for the purpose of performing or receiving the Services.
Confidentiality obligations do not apply to information that is publicly available, already known lawfully, independently developed, or required to be disclosed by law or competent authority.
13. Intellectual property
All intellectual property rights in Signal Advisory’s methods, frameworks, templates, models, tools, documents, presentations, workshop materials, website content and know-how remain the property of Signal Advisory, unless agreed otherwise in writing.
The Client receives a non-exclusive, non-transferable right to use the Deliverables internally for the agreed business purpose.
The Client may not reproduce, resell, publish, sublicense, modify or distribute Signal Advisory materials externally without prior written permission.
Client-owned information, data, brand materials and pre-existing materials remain the property of the Client.
14. Use of AI and digital tools
Signal Advisory may use digital tools, automation and AI-supported tools to support analysis, drafting, structuring, research, synthesis or productivity.
Confidential Client information will not knowingly be entered into public AI tools in a way that breaches confidentiality obligations or applicable data protection law.
If the Client has specific restrictions regarding AI tools, data handling or approved systems, the Client must inform Signal Advisory before the engagement begins.
AI-supported outputs are reviewed with professional judgement before being used in Client deliverables.
15. Data protection
Signal Advisory will process personal data in accordance with applicable data protection laws, including the GDPR/AVG where applicable.
Where Signal Advisory acts as a processor on behalf of the Client, the parties may enter into a separate data processing agreement if required.
The Client is responsible for ensuring it has a lawful basis to share personal data with Signal Advisory.
Further information about personal data processing is included in Signal Advisory’s Privacy & Cookie Policy.
16. Liability
Signal Advisory performs its Services on a best-efforts basis and does not guarantee specific results.
Signal Advisory is not liable for indirect damage, consequential loss, lost profits, missed savings, loss of goodwill, business interruption, loss of data or third-party claims, except where liability cannot legally be excluded.
Signal Advisory’s total liability is limited to the amount paid by the Client for the specific engagement giving rise to the claim, excluding VAT, unless mandatory law provides otherwise.
Signal Advisory is not liable for damage caused by incorrect or incomplete information provided by the Client, decisions made by the Client, implementation failures, market changes, regulatory changes, pricing decisions, specialist advice from third parties, third-party tools, external vendors, or circumstances outside Signal Advisory’s control.
Any claim must be reported in writing as soon as reasonably possible and no later than 3 months after the Client became aware, or should reasonably have become aware, of the issue.
17. Force majeure
Signal Advisory is not liable for failure or delay caused by circumstances beyond its reasonable control.
Force majeure may include illness, technical failures, cyber incidents, government measures, transport disruption, war, strikes, supplier failures, natural disasters, epidemics or other events outside reasonable control.
In case of force majeure, Signal Advisory may suspend work, adjust timelines or terminate the agreement if performance becomes impossible or unreasonable.
18. Termination
Either party may terminate the agreement if the other party materially breaches the agreement and fails to remedy the breach within a reasonable period after written notice.
If the Client terminates an engagement early, the Client must pay for all work performed, costs incurred and committed time up to the termination date.
For fixed-fee engagements, Signal Advisory may charge a reasonable portion of the agreed fee based on work performed, preparation, reserved capacity and delivered value.
Provisions relating to confidentiality, intellectual property, payment, liability and dispute resolution remain valid after termination.
19. Complaints
Complaints about Services must be submitted in writing within 14 days after the issue is discovered.
The complaint must describe the issue clearly enough for Signal Advisory to respond.
The parties will first try to resolve complaints in good faith.
A complaint does not suspend the Client’s payment obligations, unless required by applicable law.
20. References and use of client name
Signal Advisory may not use the Client’s name, logo, case study or confidential project details for marketing purposes without prior permission from the Client.
Signal Advisory may describe its experience in general or anonymised terms, provided this does not disclose confidential information or identify the Client without permission.
21. Applicable law and disputes
These Terms & Conditions and all agreements with Signal Advisory are governed by Dutch law, unless another governing law is agreed in writing.
The parties will first try to resolve disputes through discussion in good faith.
If the dispute cannot be resolved through discussion, the dispute will be submitted to the competent court in the Netherlands, unless mandatory law requires otherwise.